LEGO INDUSTRY TERMS

• franchise-  A franchise is a group of media products based of an original product. An example of this is Disney who own lots of brands and brackets of Disney to diversify marketing.

• synergy- A group of company's that work together and cooperate and cross market

• tent-pole production-  a big budget movie that can provide support for smaller movies due to its large profits

• ensemble cast- an ensemble cast is a group of principals, the Lego movie has lots of famous characters and actors

• conglomerate- a large organisation that owns lots of different companies

• vertical integration- is the process whereby a single company controls production and supply

TASK 1 5/01/21

 Task 1: how does Emmet come across? How effective would this trailer be in promoting the film?

Emmet is presented as a normal guy with nothing special about him. We see him perform star jumps which he struggles with after only 2. We also see him following an instruction manual which shows he doesn't think for himself. This could be a direct comparison to our current society and how people always follow trends to find a way to fit in. later on we see him pay an extortionate amount for coffee. As a class we discussed how someone more important may have complained about that rather than putting up with it.

This trailer would be very effective because it takes a popular brand across all ages and turns it into a fun movie. The bright colours are especially attractive and its annoyingly catchy theme song keeps this on peoples mind for days on end.